Bajaj’s Ad features Samskrit Speaking Village

The Mattur village in central Karnataka, Shimoga district’s primary tongue is Sanskrit Language. The village, which is around 10 km from Shimoga, having been making sure that the ancient language flourishes in their village.

The seed for change was sown in 1982, when the organisation got together a 10-day programme to teach the villagers spoken Sanskrit. And, people in this primarily agricultural society eagerly took part in the unique experiment. Now, Sanskrit has become the primary tongue for many of the residents. In the local Sharada Vilasa High School, Sanskrit is compulsory till Class VII. It is the first language from Classes VIII to X. So, the present generation too has learnt to speak it. And, it is not as if the village has not kept in touch with modernity. More than 150 of its young men and women are in IT and work outside. But, they have managed to retain their core values.

And recently Bajaj has featured this Sanskrit speaking village in it’s advertisement. A YouTube Video has been embedded below(Click to view the video):

And it is great to see the big companies like Bajaj feature the village. It triggers a new start from information to masses on Sanskrit. Hopes this fire lives on.

We would love to say “Let Bajaj discover more such villages.”

Another village that converses in Sanskrit in India is Jhiri village in Rajgarh District of Madhya Pradesh.
Read More: http://www.hindu.com/mag/2008/03/02/stories/2008030250200800.htm
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